Daymond John was born with a passion for entrepreneurship and has always been interested in financial literacy. Little Daymond’s Big Money Goal is based on Daymond’s real-life story growing up in Queens, New York, and learning from his hardworking mother. He knows how crucial an understanding of money is to achieving success and financial freedom. As a business leader and a dad, he wrote both Little Daymond’s Big Money Goal and Little Daymond Learns to Earn to help families and educators start these money discussions at a younger age, and is hoping to help empower future generations to put their money to work for them.
Daymond is the CEO and founder of FUBU, the global lifestyle brand created to represent overlooked communities. He is also a star on ABC’s four-time Emmy Award-winning TV show Shark Tank, helping entrepreneurs grow their businesses. Daymond served under President Barack Obama as Presidential Ambassador for Global Entrepreneurship and works with philanthropic organizations to educate and empower future generations, including My Brother’s Keeper, Network for Teaching Entrepreneurship, and the NAACP. Daymond is a New York Times bestselling author. Of all his accomplishments, Daymond is most proud of his role as dad to his daughters.
